Why this Book?

I think it should be easy to become self-employed!  Ron Swanson* said it best: 

"What ever happened to...'Hey I have some apples.  Would you like to buy them?' 
'Yes, thank you.'

That’s as complicated as it should be to open a business in this country."

I meet people all the time who say things like, "I wish I could work from home, but I don't know anything about business."  "I have this great idea, but I need to do a business plan...and ugh.  That is just not my thing."

I started noticing that lots of people have wonderful dreams about working for themselves, but often get shut down before they even begin...because the pathway is so unclear.  Looking through small business books and startup guides makes it more confusing and overwhelming than it needs to be.  

I wanted to create a guide for leading folks through the maze!  It started out as a small workbook, but then grew over time.  My hope is that folks can try out their dreams of being self-employed by getting started quickly and actually doing their work.

Work and Clients

I help women become self-employed, or develop their business if they already are.  (And a few men.) My offering is a mix of listening/processing, guidance with business requirements, and straight-up help with tasks such as: building websites, marketing, taxes, time management, etc.  It's a real mix, and so the name, new-fashioned girl Friday.

Most clients work as artists, healers, or caring professionals. Here's what we all have in common: we're all passionate about our work, and love to do things our own way!

I've been doing this work since April, 2013....and got to learn and grow alongside my first clients:  Roxie Hunt, Claire Gardipee, Heidi Bracher, and Jeff Williams.

Hobbies and Interests

Currently:  Iyengar yoga, exploring the meaning of life while sharing classic cocktails with a friend, doing a puzzle while watching 30 Rock, Depth Psychology class (through the Imago Center for Soulful Living), laughing with my teenagers, foraging for morels with my husband, Alex, hanging out with the Old Time community.....and sometimes, traveling to see art history.

Favorite Shows & Movies: 30 Rock, Parks and Rec, Lost, the BBC Pride & Prejudice, Lord of the Rings Trilogy, Grey's Anatomy (the first seasons), Best in Show, Apollo 13.

Hope to do more: Letterpress, painting, going out to see friend's concerts, flower gardening.  : )

Life in Seattle + Alaska Grown

I live in Green Lake with my husband, Alex, a self-proclaimed polyhobbist, and two teenagers.  Believe it or not, they are super fun!  Our house is half-finished, with holes in the floor, my son has a wrench for a doorknob, and many windows are temporary.  My roles include electrical work and digging trenches.

As a polyhobbyist, Alex brings many interesting things into our lives:  old time music + square-dancing, foraging, wood working, roasting things in the front yard, canoeing, orienteering and more.  Check out his blog: and/or the Old Time scene at:

I've been here since 1995 and think Seattle is the most amazing city to be in.  I have loved it here.  (Though have many concerns about its current growth.)

I grew up in Alaska with my mom in the city, and my dad in the wilderness.  My mom often handed me self-improvement books to read, while my dad taught me to use an ax and cut fish.  Both were good at math and very resourceful, so I was set up at an early age to be a Jill-of-all-Trades.

What's your story?  

I'd love to hear it.  Click here to get in touch.  : )


*From Parks and Recreation, Season 5, Episode 13